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Bacardi
The Posters
Description :
“Summer Bacardi” National, grey market postering campaign. Visibillity: 350 A0 postersides Network: 300 nightshops/videoshops - 5 major cities + 30 smaller cities Aim: Create Brand awareness for Bacardi Mojito, Pina Colada and Daiquiri and empower sales of Bacardi in the grey market. Target group: 18 - 35 years old Period: 6 weeks
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“Summer Bacardi” National, grey market postering campaign. Visibillity: 350 A0 postersides Network: 300 nightshops/videoshops - 5 major cities + 30 smaller cities Aim: Create Brand awareness for Bacardi Mojito, Pina Colada and Daiquiri and empower sales of Bacardi in the grey market. Target group: 18 - 35 years old Period: 6 weeks
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