The Posters - Bacardi


Client:

   Bacardi

Media:

   The Posters

Agency:

   

Description :

 

“Summer Bacardi”

National, grey market postering campaign.

Visibillity: 350 A0 postersides

Network: 300 nightshops/videoshops - 5 major cities + 30 smaller cities

Aim: Create Brand awareness for Bacardi Mojito, Pina Colada and Daiquiri and empower sales of Bacardi in the grey market.

Target group: 18 - 35 years old

Period: 6 weeks

 

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“Summer Bacardi”

National, grey market postering campaign.

Visibillity: 350 A0 postersides

Network: 300 nightshops/videoshops - 5 major cities + 30 smaller cities

Aim: Create Brand awareness for Bacardi Mojito, Pina Colada and Daiquiri and empower sales of Bacardi in the grey market.

Target group: 18 - 35 years old

Period: 6 weeks